Danny Becton
Available reports...
  • M5 6/10/2021
  • M6 7/12/2021
  • M7 8/10/2021
  • M8 9/10/2021
  • M9 10/12/2021
  • M10 11/10/2021
  • M11 12/10/2021
  • M12 1/10/2022
  • M1 2/10/2022
  • M2 3/10/2022
  • M3 4/11/2022
  • M4 5/10/2022
  • M5 6/10/2022
  • M6 7/11/2022
  • M7 8/10/2022
  • M8 9/12/2022

Contact Information

7934 McLaurin Road N.
Jacksonville, FL - 32256
Candidate's Statement

Danny, having retired in 2019 after 28 years was the President and founder of Planogramming Solutions, Inc., an international outsourcing Retail Space Management Solutions Company founded in 1991 here in Jacksonville, Florida. Prior to starting his company, in 1985 he moved to Jacksonville working for Winn-Dixie Corporate after having graduated from Valdosta State University, earning degrees in Business Management & Management Information Systems. Danny has served on the VSU Harley Langdale Jr. College of Business School Advisory Board for many years.

Danny has served the City and the Southside community through various community groups and appointments, beginning with the founding of Better Baymeadows Inc., a Public/Private Partnership with the FDOT. Since 2007, prior to being elected to City Council, Danny served on the Mayor’s Citizens Planning Advisory Committee “CPAC” for District 3, chairing the Growth Management and Transportation committee for most of those years. In 2012, was appointed by the Jacksonville City Council to the TRUE Commission* and in 2013 to the JIA Area Re-Development Agency Board. Danny also served his homeowner community of Deercreek Country Club as a two-term president and six-term Treasurer up thru 2015.

In 2011, Danny was instrumental in leading the effort to “re-district” the Southside which led to the creation of the new District 11 seat for which he is now the first elected City Councilman for this area. Danny during his six years on council has served on various committees including Finance (3 Years), Land Use & Zoning (5 Years), Value Adjustment Board (4 Years), Rules (1 Year), Transportation, Energy & Utilities (5 Years) and Neighborhood, Community Service, Public Health & Safety Committee (1 Year).

Danny has served the Council in leadership positions including Chair of the Land Use & Zoning (LUZ) 2019-2020 and 2016-2017, Vice-Chair of Finance 2017-2018 and 2021-2022, Chair of the Value Adjustment Board (VAB) 2017-2018 and 2018-2019 and Chair of the Tower Review Committee 2015-2016. Additional assignments have included the Special Committee’s on Solid Waste, on Parks, on Consolidated Government and on the Committee of the Future of JEA.

Danny was awarded the City Council’s most prestigious award, the Charles D. Webb Award for 2016-2017 given annually by the outgoing President, to the Council Member that best exemplifies the extraordinary commitment to public services demonstrated by the late Charles D. Webb during his years on the City Council from 1971 until his death in 1976. 

In 2020, Danny was also awarded the Mary L. Singleton Memorial Award as the most outstanding Committee Chair.

Danny and his wife Linda will be celebrating their 30th wedding anniversary in 2022 and have two daughters, Ashlyn who is a graduate from UCF with a degree in Broadcast Journalism / Communications and is currently the Director of Strategic Marketing for the City of Thomasville, Georgia after having been the (PIO) Public Information Officer for the City of Valdosta and a TV Multimedia Journalist Bureau Reporter in Thomasville, GA for WALB NBC/ABC. Lauren , in her Senior Year, attends the University of Florida after graduating from Stanton College Preparatory School with an IB (International Baccalaureate) diploma.

 * Taxation, Revenue & Utilization of Expenditures Commission

Community and Civic Activities:
• Southside Business Owner, President, Planogramming Solutions, Inc., since 1991 (Retired).
• Advisory Board Member, Jacksonville School for Autism.
• Board Member, Valdosta State University, Langdale School of Business.
• Treasurer, Past President, Board of Directors, Deercreek CC Owners Association.
• Community Neighborhood Contributor – “Southside Newsline”, Monthly Publication.
• Chair, JDA Software, Worldwide SIG Organization for Retailers.
• COJ TRUE Commissioner (Taxation, Revenue & Utilization of Expenditures Commission).
• COJ SB District 7, JIA Area Redevelopment Agency Board Member.
• COJ District 3, SE Vision Planning Steering Committee.
• Citizens Advisory Member, JTA Southside Blvd Visioning Study.
• Vice-Chair, District 3, COJ Mayor’s Southeast Citizens Planning and Advisory Committee.
• Chair, Growth Management and Transportation, SE CPAC, District 3.
• Member, Twin Lakes Academy Middle School, “SAC” School Advisory Board.
• Vice-Chair, Mandarin Oaks Elementary, “SAC” School Advisory Board.
• Atlantic Coast High School, “SAC” School Advisory Board.
• Mandarin High School, “SAC” School Advisory Board.
• Boundary Steering Committee for Atlantic Coast High School.
• Baymeadows Community Council, Executive Committee.
• President, Better Baymeadows, Inc., public/private partnership with FDOT.

Visit VoteDanny.Com for more information and the latest on the Campaign to become your NEXT Duval County Property Appraiser!

Note: The candidate's photograph and statement are supplied by the candidate and are not endorsed by the County Supervisor of Elections or checked for accuracy.
The following financial reports are available:
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Monetary Contributions In-Kind Contributions Expenditures and Distributions
Candidate qualifying forms and miscellaneous documents